Our Services

Pharma Mix is not only a co-marketing pharmaceutical company but we are your business partner, who is dedicated to our clients. To achieve our Purpose and Mission, we are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction.

The pharmaceutical industry is different…

In most industries the purchaser, the payer and the user are the same person. The pharmaceutical industry is different from most industries in that the products are usually not chosen by the consumers or paid for by the consumers. Physicians control the choice of many drugs through prescription writing. Private insurance or public health bodies often pay for most of the drugs. There are a number of firms that specialize in data and analysis for pharmaceutical marketing

Advertising to physicians…

Physicians are perhaps the most important players in pharmaceutical sales. They write the prescriptions that determine which drugs will be used by the patient. Influencing the physician is the key to pharmaceutical sales. Historically, this was done with large pharmaceutical sales forces.

The Payers…

Public and private insurers affect the writing of prescriptions by physicians through formularies that restrict the number and types of drugs that the insurer will cover.